Millennials Rule!

I truly enjoyed speaking for the UCSB American Marketing Association last night.  These students are beyond bright, have creative business ideas that would turn heads in major brand boardrooms, and are BRAVE.   Their group project involved creating a full branding & advertising campaign for a new type of gum that dissolves into a breath mint.

While millennials often have the reputation of seeming entitled, this group of student marketers deserves to land in creative offices right out of school.  In fact, we found our next few Oniracom interns from this organization, and they have been some of our best ever!

Check UCSB American Marketing Association on Instagram here.

AIGA SB’s 2015 Portfolio Day

This past weekend, Jacob and Oniracom collaborated with AIGA Santa Barbara’s for its 7th annual Portfolio Day. One of 70 chapters nationwide, AIGA Santa Barbara is the professional association for design. It’s annual Portfolio Day “offers students and emerging designers the opportunity to connect with working creative professionals, get feedback on their work, and gain insights in finding and keeping a job in the industry.” As one of 24 reviewers, Jacob contributed his expertise to three 30-minute discussion/feedback sessions, and a roundtable session, with students from across the 805. In Jacob’s own words, “It’s always a welcome experience feeding off the energy in a room full of creatives. AIGA’s Portfolio Day is a perfect breeding ground of eager presenters and seasoned reviewers, connecting individually or in small groups I enjoyed meeting the designers and wish them all success in their endeavors!” You can read more about this year’s Portfolio Day on the Solutions for Dreamers blog.

Liberal Arts Advantage Career Conference

This past weekend, Jacob participated in the 2015 Liberal Arts Advantage Career Conference at the University of California. Jacob spoke in a panel with three other accomplished UCSB alumni about their "Surprising Liberal Arts Careers." Check out the program for the event below. 

Communication Association Entertainment Panel

Similar to en engagement back in April, this week Jacob participated in an entertainment panel hosted by the Communication Association at the University of California, Santa Barbara. Joining him were fellow Oniracom creatives Mike Wald, Justin Davis, and Tad Wagner. Jacob and his team spoke with Communication students about strategies and the importance of entertainment and lifestyle branding in the context of Oniracom's growth and success. The event was warmly received by the students, many of whom engaged in a riveting Q&A session with the panel.