The Art of Music: Translating Sight to Sound

On Thursday November 6, AIGA Santa Barbara hosted "The Art of Music" event at the historic Balboa Building in Downtown Santa Barbara. The event featured a panel of music industry professionals, a live DJ, and networking opportunities for all attendees. Panelists at this epic event included Hale Milgrim, the former President/CEO of Capitol Records, John Kosh, the Principal at Ten Worlds Records, Andy Engel, the Principal at Andy Engel Design Inc., and our very own Jacob Tell, CEO and Creative Lead at Oniracom. A magical night of story telling and discussion, these knowledgable panelists spoke about their personal connections to music as inspiration and work, the idea conception and execution of album artwork creation, challenges and rewards of working closely with various artists over time, and more. Jacob spoke specifically about "how the design and marketing of merchandise (apparel, souvenirs, etc.) drives artist profits in place of dwindling returns from recordings." It was great to see such a positive turn out for the event and, as John Kosh put it, "a splendid time guaranteed for all." Read more about the event on the Solutions for Dreamers blog!

"Identity and vision: Projecting your station's mission"

Last Thursday, April 26, was the University of California Radio Network's annual conference hosted by none other than our very own local university station, KCSB at the University of California, Santa Barbara. As a special feature at this year's event, Jacob and Calia Minassian participated in a panel on nonprofit branding and identity. The Oniracom duo presented "on the value of a consistent identity and concrete strategies that college radio stations can use to increase their visibility," and hosted a Q&A following their panel. Check out the event recap here.

CEC What We're Watching Feature

This month Jacob was featured in the Community Environmental Council's "Our Favorite Things: What We're Watching." A CEC Partnership Councilmember himself, Jacob spotlighted Joe Berlinger's film, Under African Skies. Check out the post below to read his thoughts and recommendations. 

UCSB Entertainment Panel

This past Tuesday, Jacob participated in an entertainment panel hosted by the Communication Association at the University of California, Santa Barbara. Along with other Oniracom creatives, Jacob spoke with Communication students about the intricacies of entertainment and lifestyle branding. The event was a great success, and an exciting exchange with the creative marketing students of UCSB.