Jacob’s expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative people. He embraces technology-driven solutions and aims to make them widely accessible. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science.

In 2001, before wifi, social networks and smartphones, Jacob co-founded Oniracom as a student at UCSB. Oniracom operates based on his vision for positive and lasting change, continuously evolving digital solutions along the ever-changing tech & new media landscape. Partners such as Jack Johnson, Santa Barbara Bowl, Warner Music, Topspin, Universal, SONOS, among others, trust Oniracom to produce authentic stories that rapidly increase brand growth and awareness.

With a comprehensive background in digital marketing and e-commerce, Jacob took his experience on the road as merchandise coordinator for Jack Johnson. He toured the world learning about the music industry, operations, international trade and business at large.  In 2005 Jacob began managing artist Matthew McAvene and released an album for him under Jacob’s own label, Oniric Records. To date, Oniric Records boasts several artist releases and three Solutions for Dreamers compilation albums. Expanding on his musical involvement, in 2007 Jacob produced the sold out Solutions for Dreamers Festival in Santa Barbara which featured Michael Franti & Spearhead, Jack Johnson, ALO, Matthew McAvene, Danny Riley, and Culver City Dub Collective.  He has since produced many events related to music, entrepreneurship, and community building. 

Jacob sits on Santa Barbara's Haley Street, in front of Oniracom headquarters.

Jacob sits on Santa Barbara's Haley Street, in front of Oniracom headquarters.

Under Jacob’s creative direction, Oniracom recently launched its real-time promotional platform, Storywall, the first audience interaction platform of its kind to operate via live-streaming content.  Connecting digital signage with live mobile experience, Storywall gives people a sense of being in a physical space, be it venue, bar, night club, hotel, retail or festival.

Jacob has been an integral contributor at many educational and professional panels, and is actively speaking at academic and industry focused events. He is a board member of StartupSB, a member of the @CECSB partnership council, UCSB's All Gaucho Reunion, and most recently Santa Barbara High School’s MAD Academy.

Specialties: Strategic Thinking; Music/Entertainment Consulting; Translation of Business Plan to Web; Brand Awareness; Workflow & Processes Analysis; Social Media Trending; Idea Structuring


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Community Environmental Council

The CEC Partnership Council is comprised of influential and successful business and community leaders who actively champion CEC’s mission. By guiding, networking, advocating, and fundraising for our effort to move the Santa Barbara region away from fossil fuels, the Partnership Council inspires confidence in our work and connects us with people who can make a difference.

UCSB's All Gaucho Reunion Committee Member

UC Santa Barbara's Alumni Association produces the All Gaucho Reunion each April on campus, inviting back alumni, their friends & families, and the Santa Barbara community at large.  Jacob is a marketing partner of the All Gaucho Reunion.

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StartupSB Board Member

StartupSB's mission is to build a stronger business ecosystem on the central coast by providing connectivity and resources.  Join us in the building the Santa Barbara Startup Community.


Santa Barbara High School MAD Academy Board Member

The Multimedia Arts and Design Academy is a distinctive educational community within Santa Barbara High School.  MAD prepares students for college and the workplace by providing both traditional and interdisciplinary project-based learning in the evolving field of media arts and technology.  The Academy’s collaborative environment emphasizes critical thinking, creativity, meaningful community service and the development of leadership skills.

Follow @jacobtell