Montecito Journal's "District216: The Jacob Tell Overture"

As acid tests go, this could be a paradigm-changer.

Jacob Tell, Psychedelic Seer and District216’s Founder and Chief Dreamer (photo by Chris Jensen)

Jacob Tell wasn’t always a psychonaut plumbing the Mariana Trench of perception. “Remember Reagan’s Just Say No campaign? I was a D.A.R.E. kid. I had the shirt and the pencil and the lunchbox and all the things that they gave us in grade school.” That was then. Sometime later, Tell would embrace the Jungian effects of ego dissolution, see the flimsy barrier between Self and Everything Else dissolve like a weakened meringue, and would fall into the arms of his people. He boils the epiphany down. “The psychedelics communities, ours and others, can help remind us of the power of just sitting in a circle and sharing and talking,” he says; wording that will trigger even the most placid rationalist. “It’s fundamental – a shift in how we think about our place in the world, how we think about society and civilization, and how we think about where we’re headed – and what we have yet to do.”

Cognitive Liberty

District216 – a membership-based “psychedelic social club” – is equal parts community gathering place, info hub, and advocacy group. There are weekly District House Events and quarterly Marquee events that take a scholarly-yet-communally-joyous approach to the expansive ideas intrinsic to the psychedelics movement. The panel discussions, films, and interviews are all offered in the context of thronged fellow-travelers communing with filters down. District216 is a fractal of its immense implications. “We want to help normalize and legalize psychedelic use in our daily lives,” Tell says. “The vision is that we have safe access to these medicines, globally; that we have education supporting them, that we have harm reduction programs in place, that there are regulations where those are needed – but that we all have safe and affordable access to these medicines. We have the right to cognitive liberty.” 

It seems fair to suppose this is not the liberty espoused by the Freedom Lobby as they storm the ramparts. What are the goals? “Consciousness elevation, expansion, reconnecting spiritually with ourselves and our communities…” Okay. These sentiments were firmly bookmarked into our culture back there between the Beats and the Beatles. What happened?

Shroom Boom

A D216 Marquee event: Fireside Chats, Discussion Panels, Live Music, Food, Vendors & Networking (photo by Stephen Lewis Photography)

Magic mushrooms, LSD, psilocybin, mescaline – these randy vitamins tiptoed into American culture in the crew-cut 1950s and were taken up by poets, musicians – and enthusiastic researchers. By the early ‘60s hundreds of papers had been written on LSD’s promise in the realm of mental health care, and the studies continued to proliferate. Meanwhile, the rising youth revolution’s firehose rejection of the previous gen’s value system inspired a manic search for meaning, and the neuro-metaphysics of chemistry sidled into that wheelhouse. By 1970 a steamrolling moral panic had set in, and the hammer came down that year. The new federal Controlled Substances Act classified psychotropics as Schedule I compounds; substances with no currently accepted medical use. In plainer language, they were federally banned.

“Consciousness expansion” had by that time infiltrated the culture. Why hadn’t the revolutionary experiment taken hold? In part because the Establishment had made that whirlwind, self-seeking decade a fugitive enterprise, its detractors snarling about the evils of being stoned, and laying groundwork for criminalization. These Centurions of Clear Thinking would then drive home from work, loosen their collective necktie and start in on the single malt hooch. In this framework, “consciousness expanding” includes two fingers of Glenlivet, neat. Breaking into the twilit room that adjoins this one has been an imaginative and spiritual pursuit for millennia, and in modern times a target of will o’ the wisp policing. 

Therapy Tripping

Tell’s idea that we move measuredly toward a rational and normalized interweaving of psychedelics into the Everyday may sound crazy on its face, but that thinking has, for decades now, been part of a lively social movement; and an arguable component of research. “We’ve just gone through some amazing studies and actually FDA clinical trials, if you can believe it,” Tell says ardently. Data-driven studies on the healing efficacies of psychedelics – from PTSD therapies to depression, and from substance abuse disorders to palliative care for the terminally ill – are avidly underway in literally hundreds of universities around the world; fly-by-night diploma mills with names like Yale, Stanford, UC Berkeley – and of course Catholic University of the Sacred Heart in Milan, Italy. “We’re going to have prescribable MDMA and prescribable psilocybin mushrooms soon,” Tell says. “That’s thanks to the good work that’s been happening on these campuses now for decades.” Through a model of education, filter-free community, and shared purpose, Jacob Tell’s District216 is in a position to rationally help catalyze and organize what’s surely coming. Tell’s brutally corporatist title at D216 prefigures the new world. “My official title is Chief Dreamer.” 

Campus Point

UCSB student Jacob Tell found his “doors of perception” while dabbling at Campus Point; the lovely bluff-and-beach interface that marks the campus’ southernmost Pacific promontory. The young man had sipped a few drinks in high school, but in the category leaving one’s cranium and heading for the spheres, Tell was a babe in the chemical woods. “In college I discovered cannabis and psychedelics – psilocybin mushrooms first, then LSD, MDMA, mescalin…” When he took in a Phish concert, his spiritual aspect ratio went IMAX©. “The experience combined psilocybin mushrooms and that loving community – and that was the watershed. Through the live interaction between the band and the fans … I saw suddenly what was possible, and it was everything. My philosophy in business, in life, in creating things, became YES…AND. It’s what animates the improvisational standup comedian, the musician. YES. It’s about taking the leap and learning how an idea can evolve and become the best idea possible.”

Making Lemonade 

The scales had fallen from Tell’s eyes, but his Road to Damascus would yet feature many switchbacks. In 2001 Tell and Sean Campos founded Oniracom, a Santa Barbara-based webdev outfit that would become a many-faceted, crazily successful creative services agency. Its unlikely origin story is best summarized on their website: “…we started on the road, running merchandise, technology, and fan engagement for incredible musicians, management groups, and record labels. In the upturned faces of crowds across the globe, we saw deep emotional connection…” Oniracom quickly became the go-to for a spate of record labels and artists who saw in the company’s boutique skill sets a way to bridge the gap between artist and fan; that is, to replicate what had so positively shaken Tell at those early psilocybin-tinted concerts. 

“Let us gather at the neocortex.” Participants take in a Wednesday evening District House Event (photo by Stephen Lewis Photography)

“We worked with and alongside all the big bands – and ticketing companies, mailing list systems, hosting platforms. Then streaming and Spotify came along to disrupt the model.” Around that time, Oniracom had begun gathering folks from the local cannabis space, mounting informational and community-enriching symposia. “There was a lot of crossover culturally between music and cannabis,” Tell says. “It wasn’t a huge pivot for us.” 

When the other shoe dropped it was – wait for it – COVID. Oniracom’s beautifully-appointed and multifarious building on Gutierrez Street emptied, their lease a sudden millstone. Tell and co. lithely pivoted to doing live streams of nonprofit galas and any other business gathering hamstrung by the pandemic, and their building soon became a popular and widely used hub for streams, video shoots, photo shoots – and remains so to this day. A germ of an idea that had long been stirring in Tell’s febrile psyche burst to the surface, and District216 was born. 

Today, D216 hosts District House Events on Wednesday evenings at their LoDo Studios space, and more expansive Marquee events four times a year at the same location. Their next Marquee event, to be held on May 18, will be “Music & Psychedelics.” Check the site for deets. 

As for the aptly-named Jacob Tell, he has found the neurotransmitter release, and it has set him free. “Those early experiences when I was 18, 19, 20; they spiritually molded me. They awakened me.” Thoreau once exhorted, Go confidently in the direction of your dreams. Tell has done exactly that and would like us all to follow suit. But what if the found landscape isn’t actually a dream, but the other thing? Jacob Tell believes answering this question is the charter for a new world, and District216 a gathering of tomorrow’s enlightened First Citizens “These psychedelics are sacraments and tools you have to respect and approach with reverence,” Tell says. His grin is serene. “What can we learn?”  

Visit www.district216.com for more information


Jacob Tell launches LoDo Studios in Santa Barbara

BizHawk: LoDo Studios Steps Into the Spotlight in Santa Barbara

LoDo Studios owner Jacob Tell has opened a production and recording space at 216 E. Gutierrez St. in Santa Barbara. (Joshua Molina / Noozhawk photo)

BizHawk is published weekly, and includes items of interest to the business community. Share your business news, including employee announcements and personnel moves, by emailing news@noozhawk.com.

Lower downtown Santa Barbara is home to a new and creative venue.

Created by entrepreneur Jacob Tell, LoDo Studios offers full-scale production areas for photo and video shoots, as well as a professional recording studio for voiceovers and podcast content. 

Tell, owner of marketing agency Oniracom, lauched the business earlier this year. Coming out of the COVID-19 pandemic, companies and nonprofit organizations were aching for a return to parties, gathering and special events. LoDo Studios offers the space in its urban outdoor area at 216 E. Gutierrez St. The event area encompasses about 5,000 square feet of usable space for events of any size.

Among the groups that have rented the venue include the Green Business Network, the Isla Vista Youth Projects, the Environmental Defense CenterLos Padres ForestWatch, the Santa Barbara Foundation and the Santa Barbara Solstice Parade. The space also has hosted music events for local record label We’Wey Records and Sofar Sounds and comedy nights in association with Don’t Tell Comedy, according to a news release. 

“Real estate comes at a premium in Santa Barbara, and small- and medium-sized businesses don't often have budgets that allow them a high-cost production or event space," Tell said. "Not only are we reasonably priced, but we have gear and talented team members ready to collaborate with Santa Barbara's community."

Tell said that before COVID-19 pandemic restrictions were lifted, nonprofit organizations were unable to run their in-person galas but still needed to raise their annual funds.

"They turned to livestream technology," Tell said, "and with our talented livestream team, we ended up hosting over 30 nonprofit fundraising livestream events from our studio space."

Tell created Oniracom, a digital marketing agency whose clients include singer-songwriter Jack Johnson, as well companies SpotifyAEGNPRUniversal and others. 

The next big event at LoDo Studios is the Santa Barbara Solstice Foundation and its “Get on Board 2023” event on Oct. 15 from 5 p.m. to 10 p.m. The event is free and brings together local artists and community members.

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