Jacob Tell is a communications expert helping businesses grow through storytelling and technology.

Jacob’s expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative people. He embraces technology-driven solutions and aims to make them widely accessible. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science.

In 2001, before wifi, social networks and smartphones, Jacob co-founded Oniracom as a student at UCSB. Oniracom operates based on his vision for positive and lasting change, continuously evolving digital solutions along the ever-changing tech & new media landscape. Partners such as Jack Johnson, Santa Barbara Bowl, Warner Music, Topspin, Universal, SONOS, among others, trust Oniracom to produce authentic stories that rapidly increase brand growth and awareness.

With a comprehensive background in branding, digital marketing and e-commerce, Jacob took his experience on the road as merchandise coordinator for Jack Johnson. He toured the world learning about the music industry, operations, international trade and business at large.  In 2005 Jacob began managing artist Matthew McAvene and released an album for him under Jacob’s own label, Oniric Records. To date, Oniric Records boasts several artist releases and three Solutions for Dreamers compilation albums. Expanding on his musical involvement, in 2007 Jacob produced the sold out Solutions for Dreamers Festival in Santa Barbara which featured Michael Franti & Spearhead, Jack Johnson, ALO, Matthew McAvene, Danny Riley, and Culver City Dub Collective.  He has since produced many events related to music, entrepreneurship, and community building. 

After over a decade serving the music industry, Jacob opened Oniracom up to collaborating with lifestyle and CPG brands of all shapes and sizes while continuing to serve nonprofits in parallel. When Colorado legalized adult use of cannabis in 2014 and California in 2016, Oniracom took its music industry, lifestyle and CPG brand experience to the vast cannabis landscape of CBD and THC derived products.

Jacob has been an integral contributor at dozens of educational and professional panels, engaged in Q&A sessions, and is actively speaking at academic and industry focused events. He has participated on many boards - past and current - an investment to the Santa Barbara community.

Specialties: Strategic Thinking & Synthesis; Brand Strategy; COMMUNITY BUILDING; Marketing Strategy; EVENT PRODUCTION; Translation of Business Plan to Web; Workflow & Processes Analysis; Idea Structuring; Music Industry Consulting; Cannabis Industry Consulting; PSYCHEDELICS INDUSTRY CONSULTING.

Community Environmental Council

The CEC Partnership Council is comprised of influential and successful business and community leaders who actively champion CEC’s mission. By guiding, networking, advocating, and fundraising for our effort to move the Santa Barbara region away from fossil fuels, the Partnership Council inspires confidence in our work and connects us with people who can make a difference.

FORMER: TEDx Santa Barbara

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

FORMER: UCSB's All Gaucho Reunion Committee Member

UC Santa Barbara's Alumni Association produces the All Gaucho Reunion each April on campus, inviting back alumni, their friends & families, and the Santa Barbara community at large.  Jacob is a marketing partner of the All Gaucho Reunion.

FORMER: StartupSB Board Member

StartupSB's mission is to build a stronger business ecosystem on the central coast by providing connectivity and resources.  Join us in the building the Santa Barbara Startup Community.

FORMER: Santa Barbara High School MAD Academy Board Member

The Multimedia Arts and Design Academy is a distinctive educational community within Santa Barbara High School.  MAD prepares students for college and the workplace by providing both traditional and interdisciplinary project-based learning in the evolving field of media arts and technology.  The Academy’s collaborative environment emphasizes critical thinking, creativity, meaningful community service and the development of leadership skills.