PechaKucha Presentation: "Why The Lagoon District?"

I had never heard of PechaKucha, which apparently means "chit-chat" in Japanese.  Not only was I unaware of their massive global network, but also of their quick presentation format they called "20x20."  Presenters are gifted 20 slides, each for 20 seconds, ensuring each person only takes the stage for 6 minutes and 40 seconds.  This keeps the information punchy, and the audience engaged.  I truly enjoyed the flow, and believe this 20x20 presentation format is an artform.  I look forward for another opportunity to present, perhaps on a different topic.

Why The Lagoon District?

"Jacob Tell, CEO and co-founder of Santa Barbara's premiere creative agency Oniracom speaks about the inspiration behind the Lagoon District.  This burgeoning neighborhood of Santa Barbara is home to commercial, industrial and residential locals.  The history of area influenced the branding, as street names such as Laguna, Quarantina, and Salsipuedes pay homage to the past lagoon-style flooding of the neighborhood."

805connect Podcast Intetview

Digital Natives - Communicating Dreams - Jacob Tell

Jacob Tell, the CEO and co-founder of Santa Barbara-based Marketing firm, Oniracom met with host Mark Sylvester to discuss the state of digital presence, a frequent topic of 805conversations.

A wide range of interesting concepts included;

• How Oniracom's name was designed
• Why email is the #1 way to connect to your audience•
• What's a Digital Therapist?
• Working with Socially Responsible Businesses
• How each engagement always starts with a conversation
• Brand Authenticity
• Their first client - Jack Johnson started as a filmmaker
• TigerHeros.com
• The 1% for the Planet project
• The role of millennials in the Business Giving Roundtable

Oniracom invites you to join them at one of their Solutions for Dreamers mixers held in the Lagoon District of Santa Barbara. You can sign up for an invitation on their newly designed website.

Indie Press

I sincerely appreciate the interview efforts of local publication the Santa Barbara Independent who recently came to Oniracom for this story.  After 15 years of running our agency, it is validating to have my favorite weekly publication cover a bit of our history, along with our recent branding efforts of our Santa Barbara neighborhood, The Lagoon District. 

You can read the full article here.

Up in my office in front of my favorite Matthew McAvene mural.

Filming a PledgeMusic video with Bishop Lamont

Bishop Lamont is one of my favorite people and clients I've had the honor of working with at Oniracom throughout our 15-year history.  As part of our marketing campaign to re-brand Bishop and release his album "The Reformantion," we are launching the album pre-order via PledgeMusic.  

In order to properly sell Bishop's fans on why they should participate in the Pledge campaign, we filmed a welcome video for the fans at our office.  Our long time friend & video production partner Luke Archer directed and edited the video which you can see below.

Bishop and I reviewed our script / talking points and game plan.  Essentially, we decided his tone and voice would be direct, excited and a little bit edgy.  

Bishop may have even cracked a smile from my terrible jokes.

The final result...

Bishop and I hanging at Oniracom.  Gotta love his Elvis shirt.