In 2014, Jacob was featured in Bobby Owsinski's Music 4.0: A Survival Guide for Making Music in the Internet Age.
Presentation "Take a Note from the Music Industry"
This past Tuesday, Jacob presented "Take a Note from the Music Industry" to the Rotary Club of Montecito. His presentation focused on the importance of social media marketing and what we can all learn (as a brand, product, or platform) from the music industry. His presentation covered direct to fan interactions, process vs product discussion, the importance ambassadors, user generated content campaigns, crowd funding, merchandise bundles, and fan clubs, each accompanied by a relevant and in-depth case study from which to learn.
Lecture "Take a Note from the Music Industry"
This Wednesday Jacob visited and spoke with a class in the Technology Management Program at the University of California, Santa Barbara. Quite a successful presentation, Jacob was met with keen questions from students about his experience working with various artists, technologies, and creative marketing strategies.
Lecture to Entrepreneurship Academy
This past Wednesday, Jacob spoke to the bright and innovative students of the Entrepreneurship Academy at San Marcos High School here in Santa Barbara. Jacob spoke about his role at Oniracom, his strategies for successfully growing and evolving the agency, and the steps he took to get there.