Money Talk 1290 - Presented By Arlington Financial Advisors
Marketing & Communications Specialist Jacob Tell featured on Money Talks Podcast episode recorded Monday, April 13, 2020 in Santa Barbara, CA
Feature on The VERY Visible Business Podcast with David Avrin
I had a blast being interviewed by David Avrin on his The VERY Visible Business Podcast.
Summary
In this week’s episode, Jacob Tell, co-founder of Oniracom, shares his journey on how their company has helped national music artists navigate and adapt to the profound changes in digital marketing.
Advancements in technology have made a huge impact on business — no more so than in the music industry. Artists used to make money selling their albums and tickets to shows. Easy access to digital downloads has forever altered the music industry and driven a shift in both mindset and strategy for artists. When they can no longer rely on simply selling products, smart companies build tribes!
Key Takeaways
Super-serve the superfan.
When you have established the connection and relationship with your customers, you can sell them a multitude of items and solutions.
Tell a story that people want to connect with emotionally.
As business owners, part of our primary responsibility is to make our tribe want what we have.
Value your people and turn them into superfans who are going to drive a lot more revenue than selling products to a lot of people.
One of the great ways to provide a sense of belonging to your tribe is to build and cultivate a “nurtured” community.
UCSB Humanities and Fine Arts Video
I am honored that the Humanities and Fine Arts division at UCSB selected me as a talking head in their promotional video.
Humanities and Fine Arts: Follow your passion, explore your interests
“The division of Humanities and Fine Arts at UC Santa Barbara offers diverse degree programs that let students pursue their passions. Graduates go on to successful and gratifying careers.”
Alumni Spotlight: Jacob Tell
What an honor that UCSB's College of Letters and Science division highlighted me in their newsletter with the intention of inspiring the current student body!
I cherish my UCSB days, as my time at the university certainly helped shape me into the leader I am today.
