Last Thursday, April 26, was the University of California Radio Network's annual conference hosted by none other than our very own local university station, KCSB at the University of California, Santa Barbara. As a special feature at this year's event, Jacob and Calia Minassian participated in a panel on nonprofit branding and identity. The Oniracom duo presented "on the value of a consistent identity and concrete strategies that college radio stations can use to increase their visibility," and hosted a Q&A following their panel. Check out the event recap here.
"Take Note from the Music Industry"
Last Friday, Jacob presented to the Rotary Club of Santa Barbara on the importance of social media marketing and what we can all learn (as a brand, product, or platform) from the music industry. His presentation covered direct to fan interactions, process vs product discussion, the importance ambassadors, user generated content campaigns, crowd funding, merchandise bundles, and fan clubs, each accompanied by a relevant and in-depth case study from which to learn. A well received demonstration, Jacob taught us all why it's important to take a 'note' from the music industry.
Crewlab Feature Interview
This past week Jacob was featured in an exclusive interview on the iTunes-featured blog and podcast, Crewlab, whose mission it is to "support the next generation of hackers, hustlers, and entrepreneurs." In this interview, Jacob spoke about his work at Oniracom and its marketing philosophy based on Branding and Identity, Web Presence, and Creative Campaigns, that has carried them to their current success. He also delves into his experiences touring with Jack Johnson, the evolution of Oniracom, and his personal advice; “It all comes down to authenticity and transparency. If something isn’t right, speak up. Don’t let it become a problem.” Listen to the full podcast below!
Music 4.0 Feature
In 2014, Jacob was featured in Bobby Owsinski's Music 4.0: A Survival Guide for Making Music in the Internet Age.
