I truly enjoyed speaking for the UCSB American Marketing Association last night. These students are beyond bright, have creative business ideas that would turn heads in major brand boardrooms, and are BRAVE. Their group project involved creating a full branding & advertising campaign for a new type of gum that dissolves into a breath mint.
While millennials often have the reputation of seeming entitled, this group of student marketers deserves to land in creative offices right out of school. In fact, we found our next few Oniracom interns from this organization, and they have been some of our best ever!
Check UCSB American Marketing Association on Instagram here.