Presentation "Take a Note from the Music Industry"

This past Tuesday, Jacob presented "Take a Note from the Music Industry" to the Rotary Club of Montecito. His presentation focused on the importance of social media marketing and what we can all learn (as a brand, product, or platform) from the music industry. His presentation covered direct to fan interactions, process vs product discussion, the importance ambassadors, user generated content campaigns, crowd funding, merchandise bundles, and fan clubs, each accompanied by a relevant and in-depth case study from which to learn.