"Take Note from the Music Industry"

Last Friday, Jacob presented to the Rotary Club of Santa Barbara on the importance of social media marketing and what we can all learn (as a brand, product, or platform) from the music industry. His presentation covered direct to fan interactions, process vs product discussion, the importance ambassadors, user generated content campaigns, crowd funding, merchandise bundles, and fan clubs, each accompanied by a relevant and in-depth case study from which to learn. A well received demonstration, Jacob taught us all why it's important to take a 'note' from the music industry.