I had a blast participating on the "Marketing to Millennials" panel at Fest Forward this week. Lizzy Paulson was a great moderator who prepared provocative questions, and got the best out of Robert Fowler of CatalystCretiv, Jesse Lawrence of TiqIQ, and myself.
Panel Description: "The conventional wisdom is that the holy grail is millennials, with buying power and influence for the next few decades. They are looking for authentic relationships with properties and brands. The panel will discuss the intersection of content, digital marketing, and social media in creating holistic, multi-channel ticket marketing and sales."